Are you ready to take your business to the next level? Below I have some amazing stats on how to uncover the secret to user engagement, longer website visits and overall converting clients to use your business, service, or product. Facts speak volumes, so I have compiled a list of current statistics on why VIDEO is the secret you have been missing when it comes to standing out, and ultimately, leveling up.
Let’s check them out.
An introductory email that includes a video receives an increase click-through rate by 96%. (Implix)
This is pretty straight forward, right? If you take the time to show that you are willing to spend the energy to introduce yourself and thank the receiver for their time, then they are more likely to reciprocate and give you and your business a chance.
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos, almost one-third of total internet users. (YouTube)
That is a huuuuge audience. You can, and should, be branding yourself through YouTube and captivating this audience with clickable ads, how-tos, product overviews, webinars, live video, etc. If you yourself do not want to be on camera, we have several different options for you that allow you to never get under the lights. If you are ready to put yourself at the forefront of your business, we can coach you through the production so that the end result is engaging to your customers.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (3M Corporation and Zabisco)
This number is a rising tide when it comes to visual learners. At one point, the three learning types were somewhat equal. The three types of learners are: Visual, Auditory and Kinetic. With the ever growing and engaging platform of the internet people are becoming more accustomed to ingesting information visually and that is where video or visual presentations help connect you with your customer.
Blog posts incorporating video attract three times as many inbound links as blog posts without video (SEOmoz)
This goes right along with interaction and engagement. The easier you make it to ingest the information you are trying to convey, the more customers you can convert.
The average user spends 88% more time on a website with video (Mist Media)
If you have great videos on your website, your customer is more likely to stick around to watch and follow the “next steps” you have laid out. Additionally, they are more likely to return to your website again and again to see new content.
Having video on the landing page of your website makes it 53% more likely to show up on page 1 of Google. (Mist Media)
Google uses transcription in their search engines, so if you are saying keywords in your video, then google has more tools to help your customer find you.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
This directly relates to what I was saying about the various learning types, With video, you are telling a story visually, which is the easiest and most immersive way to retain information.
Marketers who use video grow revenue 49% faster than non-video users (WordStream)
This is a big deal. If you are not using video, you are not connecting with your customer. My favorite analogy for this is essentially being able to work with someone you have “met” before versus trusting a stranger or unknown to work with.
The BIG Take-Away:
In summary, the secret to leveling up your business is to engage with your potential or current customers. The best way to do this is through video marketing. Click HERE to learn more about getting your own custom video created.